Which tasks you can delegate to ChatGPT and how to check the results before use. A three-question test, cases where companies answered for AI mistakes, and how we divide the work between people and AI.
Generative engine optimization aims to make company information easier to find and cite in AI answers. We measured which bots requested files from our sites and explain what those observations can support.
AI use is expanding, but its value needs a separate measure. What role should AI play inside a company, and how can you assess its results?
An AI Brain organises company information, procedures and checks so that the team and AI models work from the same context. See how one is built and what we learned from using ours.
Since 2 August 2026, the EU AI Act requires a label on photorealistic AI visuals and on public-interest text published without human review. What the law says, paragraph by paragraph, and what compliance looks like inside a production system that uses AI every day.
Marketing AI puts artificial intelligence to work on a strategy that already exists. What the system looks like across four areas, which layer of the company it runs on, and what we found running it on real companies.
